Author: Julian Macleod
Interactivity and social skills are a fundamental part of our existence. Popular American artist Andy Warhol once said, “Human beings are born solitary, but everywhere they are in chains – daisy chains – of interactivity.” One of the best ways people meet to mingle and satisfy this natural thirst for interaction is during events. No matter the type of event, whether it be an anniversary celebration, dinner-dance gala, dinner auction fundraiser, party, executive retreat, team building event, or Product Launch Events, etc. Neither will be complete without guests, both invited and party crashers.
If you’re reading this, I bet that you plan on hosting an event sooner rather than later. There’s so much to do when it comes to event planning — sometimes the last thing we think about is how to get people to show up and enjoy the very thing we’ve been working on!
Looking for creative ways to send out invitations and get more guests to attend? Then you’re in luck. Below are five tested ways you can get creative with your event invitations:
1. Create Awareness and Build a Buzz!
One of the best and most creative ways to host your event is by launching a pre-event campaign. This helps to build interest and hype surrounding the event and will eventually result in a massive turn out. It’ll help to design a layout of pre-event activities and promotions and note how the appeal of the campaign is growing.
2. Design Powerful Invitations
What is the perfect definition of a powerful invitation? The best way to define “Powerful” is an invitation that adopts the use of statements that clearly describes the event’s credibility. Done properly, they will make the event irresistible, will incite action and demand to be taken seriously. By designing your invitations as much as possible to the invitee and their specific business sector, you massively increase the chances they will attend.
3. Create a Shareable Video About Your Event
It’s a no-brainer that everyone loves to watch funny, interesting and captivating videos and not read plain boring texts. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. There’s an unbelievable amount of people to reach out to with a good sharable video.
4. Get Personal with Email Marketing
Another great way to send out invitations is via Email. An important step in email marketing is to build your list of email subscribers. Because they’re already engaged and invested in your brand, they may have a higher likelihood to attend an event you have. Send an event invitation via email far enough in advance that your subscribers can add it into their calendars. Always include a call to action to register or sign up to attend the event. Plan to send a few email invitations and reminders as you get closer to your event.
5. Go Social
You can also take full advantage of social networking websites like Facebook, Twitter and Instagram to invite guests to your event’s vicinity. It’s a great way to invite people that you don’t have email addresses for. Creating an event on Facebook is quite simple. Create a hashtag for your event and use it every time you share details about your event on any social network.
There you have it, the five sure ways to get creative with your event invitations and get more people to turn up. So, don’t miss out on this important opportunity to get your guests excited, engaged and talking about your upcoming event.